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UI Design, Email Design, Marketing Design
UX: Julie Froelich, Nicolas Coia, Lizz Cuzzacrea
Creative Direction: James Mackenzie, Mika Osborn
As the main source of conversion, the PDP is the most important page on the website. Collaborating closely with the UX Researcher and other designers, I led the redesign to offer a more engaging and experience for users. The new features included a "Shop the Look" blade for cross-merchandising, exposing product reviews, an elevation of relevant user-generated content, and a custom video player.
A redesign of the In-Store Pickup experience on the product detail page. Inline messaging immediately alerts the user of in-store pickup inventory at their nearest store. In the modal, the user can view availability and select a different store within their desired distance. Once they select in-store pickup with a simple checkbox, the CTA updates to clearly indicate their selection. The updated experience resulted in a 3x increase in use of in-store pickup on the PDP.
Concept 1 - Specialized Categories
Concept 2 - Personalized Feed