buy generic viagra online reviews movie critique custom research paper writers essay writing company pay to do paper essay about reading and writing explanatory synthesis essay topics dissertation layout indesign penguin writing paper how long will it last with viagra http://www.safeembrace.org/mdrx/what-is-viagra-spam/68/ https://carlgans.org/report/formulate-hypothesis/7/ dissertation urdu meaning https://www.mitforumcambridge.org/multiple/change-and-continuity-over-time-essay/2/ infinite essay generator do you last longer using viagra https://bakeorbreak.com/rxstore/achat-viagra-a-lunit/17/ se puede mezclar cialis y viagra https://dsaj.org/buyingmg/prednisone-intravenous/200/ divided waters book report endangered species research paper rubric source link 10 page research paper for sale source site https://eagfwc.org/men/how-long-viagra-takes-to-kick-in/100/ best part christmas essay see url famous writer essay https://heystamford.com/writing/biology-dissertation/8/ economics research paper format http://jeromechamber.com/event/uses-of-presentation/23/ In January 2017, Zillow Group acquired Hamptons Real Estate Online, which had been the real estate portal on the east end of Long Island for over 20 years. When I joined the team, we were in the midst of partnering with branding agency Red Antler to create a new consumer brand, which launched with the Out East website in February, 2018.
UX Design, UI Design, Email Design, Brand Marketing Design
PM: Kara Robinson, Fabrizio Giordano
Tech Lead: Ross Packard, Lee Byrd
PR & Comms: Lauren Reifflin
Brand Marketing: Andrea Mazandi
SEO: Tanvir Latif
Branding: Red Antler
Searching for, finding, and landing a home in the Hamptons has been made difficult by outdated tools and national real estate sites that can't embrace the hyper-local nuances of the marketplace. How can we build a platform that makes this process as seamless as possible and helps get people into their dream home?
Actively looking to buy a new home. He has bought and sold in the Hamptons before, and is familiar with what makes each town unique.
Based in NYC, hoping to rent with friends this season. She has minimal Hamptons experience and is flexible with location. Looking for the right price and amenities.
Just seeing what's out there, hoping to be able to afford a Hamptons home soon. She's interested in market trends and up-and-coming areas.
HREO - Homepage
It was obvious that the HREO site had become outdated over the years and was not designed with UI/UX best practices of today. Confusing information architecture, lack of typographic hierarchy, small photos, and clunky search functionality all made the process difficult for users. The site also needed a modern visual update.
HREO - Search Results Page
HREO - Home Detail Page
Zillow
Airbnb
Compass
Opendoor
VRBO
Trulia
Homeaway
Redfin
Create a platform where people looking to buy or rent a home in the Hamptons can seamlessly browse a complete aggregate of properties on the market, search based on criteria that matters to them, and land their dream home with confidence.
We began talking to HREO users and stakeholders to gauge what is most important to them when searching. Some key findings were:
Our timeline to launch was fast, so we leveraged existing research from other Zillow Group brands, and decided to use a structure that would be familiar to users for the first iteration. Once our goals became clear, I began sketching and wireframing potential flows and layouts for each page.
Core Flow (Hamptons Expert)
Variations of each page were designed and validated with user testing and stakeholders. Below is a sample of some early wireframe concepts for the Home Details Page.
Photos on top, actions fixed on scroll Key actions always accessible
Photos not always visible
Fixing half the page gives too little room for info
Main photo first, info and actions fixed on scroll Key actions always accessible
Photos not always visible
Hard to get a feel for the home with one photo
Photo and thumbnails fixed, actions fixed on scroll Photos always visible
Vertical layout will show unintended crop for most photos
Scrolling up and down through the photo carousel caused confusion
Photo carousel and thumbnails fixed, actions fixed on scroll Key actions always accessible
Photos always visible and easy to expand
Layout scales responsively and accommodates most common aspect ratio
Aspirational imagery and a simple search form greets the user on the homepage. The search results page allows for filters catering to the Hamptons local nuances. On the home details page, photos lead the experience and are always visible.
In our first iteration, we thought because of the shape of Long Island, a horizontal map would be a differentiator for the site. In qualitative user testing, however, many users expressed frustration with the amount of vertical space the horizontal map took up, even after condensing on scroll.
After testing, we knew that many users browse via map, and that most users search with a granularity that actually makes the horizontal map less useful. We launched a new Search Results Page with a fixed map that users preferred.
When speaking to users, some told us they felt confused about who exactly they were contacting and wanted more information. At the same time, our agent partners expressed interest in letting clients and potential clients know their areas of expertise and deal history.
The Agent Detail Page gives more context for home shoppers about the agents they can work with and why they should. The page is also a way to generate more leads for the agents with another point of contact and full catalog of their listings.
In my role at Out East, I've owned all aspects of design for the brand. This has included designing various collateral for marketing campaigns, events, gifts, and out of home experiences, as well as art directing freelance designers and illustrators.
Site traffic is 6x that of HREO YoY. 7% of users who see a rental listings take an action on it (save, share, or contact). Conversion rates are above industry averages and other ZG brands. Out East has become the #1 web-based source of rental leads to agents in the Hamptons.